This is a great article with some valuable insight into promoting and gaining exposure for a young blog. Comes from the fantastic NxE which should be bookmarked by every blogger out there.
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These are old ideas, but still great ones. Working on promoting a new blog is tuff. I highly reccomend finding some good forums to join.
I definately agree with danny, it isn't an overnight task. The number one way to start is to spread the word within your own social circle. Word of mouth is the best form of advertising.