As you may know Adidas is one of the biggest competitors for Nike. Both brands provide amazing products, and are basically Coca Cola vs Pepsi for clothing products. Adidas has become a major leader, by using the celebrity approach for advertising their awesome products. They have many people on the ship including David Beckham, Snoop Dog, Kevin Garnet, Young Jeezy, and many more. From a marketing perspective this approach is very convincing and makes their clothing very attractive.