Construction firms have special needs when it comes to branding: not only do they need to effectively show that they are builders ready for the next job, but they also need to stand out among the masses of hammers and hard hats that are the go-to imagery for construction logos. There’s a difficult balance to strike between the bold strength required to portray a sense of lasting reliability and the elegance of a well-constructed logo. Construction company logos can’t use colors that are too muted or lines that are too thin and soft for fear of creating the subconscious perception that the company’s workmanship isn’t solid.