Ever wondered why Bar One's branding was so successful with their 25 hour day campaign? Well simply because every single human being on this ginormous planet wishes there was a extra hour in every day. An extra hour to sleep, eat, work, drive, play, cuddle or do any other productive or unproductive thing you can think of. However, it comes down to the fact that we only have 24 hours a day to work with and 8 or more of those hours are spent sleeping and the other 16 is pushed towards work and life.