Content marketing is not only about numbers and SEO rankings. Have you ever asked yourself who sees your content on your website?

You may look surprised now, cause you’ve invested so much money into the SEO-optimization, hired the best professionals in SEO business, your content shows great results in Google rankings and your traffic shows constant and stable growth… How can it hurt your business, right?

The answer is simple: your content should control your website audience’s actions and convert this traffic successfully into the leads and sales or subscriptions.