In the 21st century, the design community has seen resurgence in retro design styles. It happened with the vinyl record, succumbed to a variable transformation with bellbottoms, and is even seen as homage in recent films like Machete. It is almost certainly because of a desire to bring back something that was once hip to a generation of older “kids” who are still very much a huge part of current marketable demographics. But increasingly it’s looking like an effort to reinvent and reinvigorate the senses for new generations of designers and advertisers.