Historically and even today, postcard is still a vital vehicle for product promotion and brand building. Conventional marketing strategies using postcards, flyers, brochures, business cards etc plays a very vital role in brand building and product / service promotion. Postcards are very widely used by marketing folks in every company to reach out to their existing and potential customers. A very well designed and beautifully printed postcard is very important for the success of every marketing campaign. A good postcard should make the customers excited at first sight, at the same time it should be very cost effective to the company.