Differentiating your company is so important if you want to rise above the competition and stand out. Creating a brand that can be easily remembered and build a strong relationship with its customers is often difficult to achieve. Designing a powerful logo will help you to do this. Because it is often the first thing your consumer will see about your company before maybe even the product itself, the logo positions the brand in the customers mind. They will be able to judge it instantly and make up their mind as to whether they want to invest their time and money in your company.