Having a slogan is one of the essential elements in building an effective brand campaign. It serves to boost and endorse what your brand’s logo as a photographer wants to guarantee. A simple tagline when combine with your logo can create a lasting memory to your clients. It produces images on the consumer’s mind. It will intensify the advertising reach of the product or photography service your are offering. In reality, you are trying to convince them to get your service and purchase your products as well.