A layout for an e-commerce site is not new to any web designer but any such project has a fairly large scale. Its importance is that the difference between a good design and a decent one can be the key to profit. Web designers know that any error can be worth thousands of dollars and success is a good way of attracting other clients. Certainly, the design of an online store is very important, but there are two other factors with greater influence: price and the offer itself.