So its Internet Week in New York and yesterday I "popped in" to attended the DigitalContentNewFront09.Virtually of course. If you haven’t heard of the term MLIA, click here and you'll understand why staying awake until midnight "attending" an online conference might be considered, um, mediocre. But as with all things new media, I enjoyed this experience as entertainment! Isn’t that what you’d hope for from a conference, entertaining speakers? Rich Mulholland of Missing Link aims to “save the World one bored audience at a time” as they help create corporate rockstars.