In web design, we are often put in a position to make important branding and marketing decisions for our clients and employers. But applying a Christian worldview to corporate branding and marketing can be tricky. Apart from a set of ethics—don't steal, don't lie, don't cheat—Christianity doesn't seem to have a lot to do with selling things in the secular world. In reality, it has a great deal to do with it. But it takes a fundamental thought shift for the modern designer to realize it. In order to encourage this thought shift, first I'm going to take a look at the differences between the common view of branding and Christian view of branding. Then I'll discuss the implications of the opposing views so that you will be better equipped to effectively apply a Christian worldview to marketing design.
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