There are different sorts of social media websites are working these days and, as a result, organizations have the big opportunity to make good use of this situation in their own interest. Therefore, these all websites have a huge role to play in developing the social media marketing (SMM) strategies or tactics for many organizations. First of all, there is need of utilizing the platform or resource through which the organization can target and observe their customers in the desired manner. This could be assumed as one of the most influential and productive strategies of social media marketing that can deliver results to various organizations or businesses.