Universal Pictures and Google have launched today The Ultimate Search For Bourne, an advergame to promote the third "Bourne" film, starring Matt Damon.
In order to play the game, you need to have a Google account (and quite some patience) as it uses several Google tools which come into action within a time window of 15 days. I must say that at first sight everything looks complicate, and I get quite lazy if I don't immediately understand what I have to do in order to play... Maybe I should register for the prizes, but I'm not interested in them neither...
So why am I writing about this? Because I'm interested in the potentials of integrated actions using Google... They have great tools but, most of all, as I personally experienced in a series of meetings last week, they have the right attitude to think 360 when a client comes up with a need or a project.
In order to play the game, you need to have a Google account (and quite some patience) as it uses several Google tools which come into action within a time window of 15 days. I must say that at first sight everything looks complicate, and I get quite lazy if I don't immediately understand what I have to do in order to play... Maybe I should register for the prizes, but I'm not interested in them neither...
So why am I writing about this? Because I'm interested in the potentials of integrated actions using Google... They have great tools but, most of all, as I personally experienced in a series of meetings last week, they have the right attitude to think 360 when a client comes up with a need or a project.
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