Page load time should always be one of the primary focuses of any member of a team or company building an online project. The evidence showing [how page load time affects sales] and traffic is insurmountable, and its side effects (including the [impact on SEO] and ability to include more [bleeding-edge front-end technology]) should never be overlooked. Despite the wide availability of caching plugins, modules, and other scripts that can be included while a building a client’s site, the employ of the native [WP_Cache class]among plugin and theme developers seems greatly overlooked.