Microsoft’s new mobile operating system, Windows Phone 7 (WP7), introduces a fresh approach to content organization and a different UX, based on the Metro design language and principles that will be incorporated into Windows 8. It also targets a different market than its predecessor: instead of being designed mainly for business and technology workers, WP7 is targeted at active people with a busy life, both offline and online, and who use social networks every day, whatever their background. First, it’s a new interface, so you have space to create and develop some new ideas for it. We are still at the beginning of its growing curve, so it’s an interesting challenge. When I saw a WP7 presentation for the first time, I thought, “I want to design something for this.” Exploring is a great way to learn how to build a new exciting experience for users.