An e-mail newsletter is the perfect way to stay in touch with your clients or followers. Often your company or website will have numerous product updates, or possibly upcoming events you’d like to share. It’s always possible to post new information to your blog or social media streams, but your audience can only go so far to reach you. In this case, e-mail is certainly not dead technology, merely untapped potential.

The process of creating and sending out a newsletter is a lot easier than one may think, but to design a custom template and build your own code — this can take a bit longer.

We have compiled some fantastic tips to get you designing high-quality HTML newsletters like never before. Even if you’re a newbie to the subject you’ll surely find some invaluable information to get you started in the e-mail marketing process.