In this lesson on marketing David shows you how Obox creates hype around a product which is soon to be launched.
By feeding your potential customers little bits at a time you will create interest and anticipation leading up to launch day.
The example involves David taking a tiny screenshot of one of their upcoming Wordpress themes, uploading it to Flickr and then tweeting about it. His intention is for the people to click on the link and want more once they see the image.
The preview is just enough to give you an idea of the theme but not enough to really know what its like. The anticipation generated from sneak peaks are very powerful when it comes to building up your product before launch day.
Its used to perfection by car manufacturers when they develop new models and this example is almost the same theory.