A few weeks ago in my Google Maps Shortcode for WordPress tutorial I covered how to create a basic shortcode. All of the settings required for the Google Maps API where included as configurable attributes for the shortcode. It was discussed in the comments that perhaps it would be better to set some of those options globally. One option discussed was modifying the wp-config.php file, this I don’t think is a great idea. It would mean that it could be potentially overwritten by upgrades and is not easily set by a novice user. The most appropriate way is to setup an Admin page for the shortcode.