No amount of effort put into a pixel-perfect design, with eye-pleasing typography, and heart-warming content can ever offset the importance of an incredible headline. Without it, your efforts will go unnoticed.Yet some of the ugliest websites can get all of the attention and recognition that yours deserved. A shame, isn’t it? But it is probably because you forgot to work on the most important part of any piece of online content: the headline (or title).