Web designers use a lot of tools to make the sites they design the best possible for site visitors; one of the best ways of achieving this is incorporating actual science and research into design to maximize user satisfaction. Eye-tracking research provides designers with a blueprint of sorts to guide them on the priorities with which site visitors generally absorb the information on any given site. Eye-tracking research also tells us a good deal about the way in which site visitors read websites. So just what does this insightful research tell us about the average site visitor? You’ll be surprised at what the research has uncovered.