It’s Black Friday, a day when all sensible Americans stay home eating leftovers and doing their shopping online. In honor of the almost-holiday, today we’re going to take a look at some of the techniques store managers use to sell to us, and how we can apply them to our sites to take them from profitable to sensational.The simple rule for improving the profitability of a site is to find a way of converting casual browsers into actual paying customers. When you start to offer your site visitors a very comfortable, enjoyable and efficient shopping process, then you can count on improved conversions. After all, your customers will reward you for what it feels like from their perspective to peruse the goods and services on your ecommerce site. To make the best ecommerce site around, it must be designed from the point of view of your target shopper.