By drawing from their experience in sport, David and Marc recommend you start focusing on the bigger picture rather than your
direct competition because you never know who will sneak up behind you.
A great example is Google and Yahoo spending so much time worrying about each other (Yahoo more than Google) that they didnt even
realise twitter had pulled a master stroke on both of them.
A key step to become successful in sport is to focus on everything around you and not just your biggest competitor.