The business plan is the single most important document you possess (or perhaps don’t possess, in which case you need to keep reading) as it contains all of the information in one place for starting or driving your business forward. Running a web based business shares many similarities with traditional business models, but in some respect it takes even more detailed planning. Therefore the business plan becomes of central importance to all potential and existing web entrepreneurs. Creating a good business plan, and by good I don’t just mean one that looks pretty, but is also useful to you and other potential stakeholders in your business, is not an easy task. Business plans are often misunderstood and quickly become obsolete as the business moves forward.