Once upon a time, in decades and centuries past, Lorem Ipsum served typesetters and printers well. Today’s communication landscape is vastly different. The Web allows us to create rich, multi-dimensional, interactive experiences.With this in mind, using Lorem Ipsum no longer makes sense. It breeds dummy designs and short sells everyone. So the time has come to have a good, hard look at ditching the dummy text from the design process wherever possible, and placing real content in the forefront, where it belongs.