WordPress themes (both free and paid) nowadays come bundled with a lot of different kind of options — color schemes, custom post types, portfolio pages, contact forms, custom shortcodes and much more. These are the kind of things developers usually offer to their users, but what do they get in return? Well if it’s a paid theme they obviously get some money and if it’s a free one, donations are more common. But there’s one thing you always get in return as a WordPress theme (or plugin) author, and that’s awareness.