It’s a hotly debated issue on several forums and blogs of the sector and that often divides the mass of web designers in two different and opposing factions: I’m talking about the aesthetic aspect of a site and on how it’s appearing in one way rather than in another can enhance or on the contrary limit its potentialities and effectiveness. A site must only give information and has to do so in the most direct and simplest way possible, as someone says. This is true, but –replies somebody else- it is also important how such information is transmitted and how through shapes and colours, stimulates the curiosity and the interest of the consumer.