Email newsletters don’t have anything in common with spam, so there is not a single reason to stop sending them to your clients! As we’ve already mentioned – newsletters help you reach your business target audience directly and inform about all the newest events with minimum efforts. There are far more reasons to keep on sending newsletters, and we’ve talked about it in one of the previous articles. But there is another aspect to consider – the success of the result depends not on HOW OFTEN you send, but WHAT you send.