As the name says, newsletter is an essential tool of business communication alongside brochure, flyer and business card etc. A newsletter is more like a corporate bulletin that acts as a good source of information about the happenings in an organization. The target readers of a newsletter are company employees as well as its existing and potential clients. However, this post focuses on the importance of how a newsletter should look and which things should it contain the best. The main objective of the newsletter is to attract readers and only a well-designed newsletter will draw readers to itself. Your newsletter design is important like the cover design of a book. No matter how perfect the elements of your newsletter are, if your newsletter design is not good enough, almost no one will be attracted to read it. Marketing with newsletters and print postcards is a great way to keep in touch with current customers.