Web Designers are typically thought to only solve design problems and create trendy sites. Little credit is given to the subtler role we play in commercial sites.Viewers’ focus and time are an increasingly rare commodity that pays for the vast majority of free content online — through ads, sponsors, product placements, and other means. Though many don’t realize it, often one of our primary roles as designers is to direct focus to the advertisements and sponsors that monetises the site.But what is the best way to go about doing that, without seeming excessively forceful? Below I’ll dive into what white noise is and how it affects your users’ experience.