A web site isn’t only a visit card to present one’s online business: first of all it’s a wide range of opportunities, made of social relations, communications and initiatives to promote. This is why in addition to the traditional web showcases of commercial websites of the moment, a new different realty is gaining ground: the social web design, full of no-profit organization websites and humanitarian associations. Non commercial business, with more prosaic purposes than the normal selling that are the 90% of the sites on the web, they hope, with a good site, to capture the attention and the public opinion and achieve solidarity and empathy for their cause.