Now that you have decided to get a website designed, no matter what its objectives, you need to start thinking about what it is that you want your website to project. Do you want it to come across as a visual artifact or an extremely usable online resource. If you want the former, then let me tell you that your website will grab eyeballs, but whether it can do anything else, is best left up to conjecture. But, if you are going for the latter, there is very little doubt that usability oriented websites work big time for the target audience.