Pepsi- Brand Design Over Years

Pepsi-Cola is the world’s most famous #2 multi-billion dollar brand. We’ve prepared a short history, hope you’ll like it.

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logo_first.jpg Pepsi’s drink history starts from the old-old ancient times. It was invented by a pharmacist Caleb Bradham in the summer of 1893 and was initially named “Brad’s drink” while in 1898 after the pepsin and cola nuts were used in the recipe it was renamed to Pepsi Cola. In 1903 the “Pep Cola” brand name was trademarked. Brad’s neighbor designed the first Pepsi logo and ninety-seven shares of stock for Bradham’s new company were issued.In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign and 1926, the logo was changed again.

Seventeen years of success and Caleb Bradham lost the company: Pepsi Cola went bankrupt in 1923.

old_bottles.jpg In 1928 Roy C. Megargel reorganizes the firm as the National Pepsi-Cola Company. In 1931 the company goes bankrupt again and same year it’s being bought by the Loft Candy Company whose president Guth v. Loft reformulated the popular soft drink and even offered to sell Pepsi to the Coca-Cola company, but they refused to offer a bid.

The year 1936 was a real success. “Nickel Nickel” jingle advertisement for Pepsi Cola that referred to the price of Pepsi and the quantity for that price became a hit record that was recorded into fifty-five languages. Here’s the jingle: “Pepsi cola hits the spot / Twelve full ounces, that’s a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you”. In 1936 alone 500,000,000 bottles of Pepsi were consumed. From 1936 to 1938, Pepsi-Cola’s profits doubled. Twelve-ounce Pepsi cans are being invented.

pepsi_steel.JPG Walter Mack was named the new President of Pepsi-Cola and guided the company through the 1940s. He was the one who noticed that the company’s strategy of using advertising for a general audience either ignored African Americans or used ethnic stereotypes in portraying blacks. He realized African Americans were an untapped niche market and that Pepsi stood to gain market share by targeting its advertising directly towards them. After Mack left the company in 1950, support for the black sales team faded and it was cut.

In 1964 Pepsi Cola presented their Diet Pepsi to the public.

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The year of 1975 is famous for the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks.

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1982 – Pepsi Free, a caffeine-free cola, is introduced nationwide

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1993- “Search for Michael Jackson”

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In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. It was featuring merchandise that could be purchased with Pepsi Points. Customers could acquire points from specially marked Pepsi packages and fountain cups.

In 2007, PepsiCo redesigned their cans for the fourteenth time, and for the first time, included more than thirty different backgrounds on each can, introducing a new background every three weeks. You can check the Pepsi Can Gallery here.

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This year Pepsi celebrates 110 years. For their 100 anniversary they created special cans as well.

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The Pepsi logo was redesigned multiple times and in October 2008, it was announced that Pepsi would be redesigning their logo and re-branding many of their products.

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I was really surprised to find out how many Pepsi variants have been produced over the years since 1903 since I know only 3 or 4 “Pepsis” :Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan.

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Mountain Dew Unveils Aluminum Bottle Series- 2007

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Cans with Madonna

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NFL Pepsi

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Just nice can design

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Pepsi Music

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New Pepsi Arabia Can Design

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Pepsi Magazine Ad 1962

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Pepsi Magazine Ad 1985

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Just some ad

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Pepsi Bottle Guide

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Now you can create design for the Pepsi cans yourselfВ  on Pepsi’s website at
designourpepsican.com

Wanna Pepsify!

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