According to CNET back in the July 2008 Google had 60 percent of the 8 billion searches in the month and this search giant keeps getting more and more popular in all countries all around the world. With this in mind, itвЂ™s vital for any business to know what Google thinks about your website and whether your potential clients will find it and like it.
With lots of tools available online itвЂ™s sometimes really hard to choose the one you need and get an idea of what is going on with your website as well as understand what are the things you need to keep an eye on. Hundreds of SEO tools most of which are commercial, analytics tools, traffic tools, marketing tools, keyword research tools are being discussed and advertised here and there and you donвЂ™t know which us the best and of course you want the best. You need all the possible statistics in one place, you need it visually appealing and you want to see how this or that factor influences your website. Saying this weвЂ™ll try to make your life easier. Below you will find the tools (almost all of them are free) you need to have on your radar screen for your website to be a success.
Search tools to save your time
As said on the main page of this tool вЂ“Advanced Dork gives quick access to Google’s Advanced Operators directly from the context menu. ThatвЂ™s a Firefox Ad that can make your life lots easier since you donвЂ™t have to keep in memory all 15 Google’s advanced operators, for example intitle, inurl, intext, site, ext, define etc. All you have to do is to choose any word on the page, right click on it and pull up the Advanced Dork tool to launch a search.
If you right click anywhere on the page with no text selected Advanced Dork will give you info about the page on which you are at the moment- the HTML Title of the page to use with Google’s intitle Operator, and the HTML ALT tags for use with Google’s allintext Operator.
If you donвЂ™t know what intitle or allintext mean, or not acquainted with Google’s advanced operators at all, you can read about it here.
The number of downloads speaks for itself: 494 weekly downloads and 163,025 total downloads. If you wonder why itвЂ™s not that popular- only the chosen know about it.
Firefox has lots of other useful web development ad-ons you can find here.
The Big Google Search Tools Collection
Now, this is one of those several websites you definitely need bookmarked. At this site you will find the fullest collection of Google search tools! В Have you ever seen something like that? Enjoy and share with us the tools you find most useful!
Google Diagnostic Tools
Snippet is a part of the page meta description that shows below your website title and above your website url on the search result pages. ItвЂ™s tremendously important and hereвЂ™s why- thatвЂ™s the only info the surfer gets about your website when he finds it. Choosing the right term is a hell of work itвЂ™s as important as choosing the right keywords.
The Snippet Analyzer is a feature included in SEO Administrator- a set of SEO tools for website promotion and optimization. ItвЂ™s not free but for $299 you are getting a powerful solution that meets the needs of both a starting developer and SEO professional. The Snippet Analyzer works in a simple way, it shows you how your snippet appears in search engines that you choose. ItвЂ™s not specifically meant for Google but will help you in your Google optimization.
To let you know what is wrong with your website. You should use this guide if you believe that your website was banned by Google, penalized by Google or you got to supplemental results.
Tools you will find on this website will help you to figure out what you are doing wring in terms of Google search engine optimization. Create your Website Diagnostics Panel and see what they tell you. If you have some problem- look for the answer in the same place. They have info about any trouble you can be in with Google, starting with duplicate content, trustrank, buying links, supplemental results up to historic domain name penalty.
Google Webmaster Diagnostic Tools
Google Webmaster Diagnostic Tools are the tools provided by Google at their Webmaster Central. You need a gmail account in order to be able to use them and you need to verify you are the owner of the website to see the results provided by these tools.
The tools are divided into the following groups: Diagnostics, Statistics, Links, Sitemaps, Tools.
- Diagnostics section will inform you if any problems were experienced when crawling your website asВ well as potential problems with site metadata.
- Statistics section presents crawl stats, top queries in which your website shows on Google and what Google bot sees.
- In links section you will find info about internal links, external links and sitelinks.
- Sitemaps is for submitting your sitemap for Google to better index your website.
- Tools: set crawl rates, set geographical target, analyze robots.txt and lots of other useful things.
Keyword Optimization Tools
Google AdWords Diagnostic Tool
There are several reasons why your ad might not be showing up when you look for it, and the Ads Diagnostic Tool can provide insight into those reasons. Of course you need to run AdWords to use this tool and even to check how it works. Ads Diagnostic Tool can provide analysis for both the usual searches and mobile search.
There are 2 options to choose from inside the tool:
- if you’re concerned about all ads within your account that should be appearing for a specific search terms
- if you’re concerned about a particular search results page that you believe should be showing one of your ads
The results can be astonishing, and if you think that something is wring itвЂ™s never late to make your ads work right.
NicheBot provides keyword research services that give you access to over 295 billion keywords in 41 languages spanning 243 countries using multiple keyword sources like Google, Wordtracker and Keyword Discovery. On the website you can operate between 2 modes “easy” and “proвЂќ, funny as it is but the вЂњeasyвЂќ mode is really easier to navigate, nevertheless I think that the website is not a user friendly at all. Well, anyways, you can find usual keywords, long tail keywords and their number in your basket is not limited. NicheBot supports a paid service (the 14-day demo is $1) but offers plenty of complimentary information and services including a blog, newsletter and links to other resources. An interested feature is that itвЂ™s integrated with Google Trend chart.
Google AdWords Keyword Suggestion Sandbox
As they say вЂњUse the Keyword Tool to get new keyword ideasвЂќ so why not to see what they can get us. This tool will be extremely useful if you are an AdWords client and can give you pretty interesting results even if you are not. This tool will help you come up with new AdWords keywords, either by generating new keyword combinations you haven’t considered earlier or warning you off others because they’ll return tons of irrelevant traffic or are being used by everybody else in your market.
When starting working with this tool you have to choose вЂњHow would you like to generate keyword ideas?вЂќ They offer 2 options: descriptive words/phrases or website content (which I find amazing). On the screenshot below you can see results for вЂњwebsite design serviceвЂќ.
You can filter the results and download the table of results in a format convenient for you.
Google Website Optimizer
Website Optimizer is an easy-to-use tool for testing site content. It helps you to understand the effect the look of you page has on your website visitors and create an effective website thus driving you more traffic, more visitor attention, more sales. Long story short, you can see it all on the demo above.
Google Status Wizard
Find out whether your site is currently being indexed by Google. They have this tool but nothing too much interesting, they will just tell you if your website is in Google Index.
Important things to watch and to read
Google’s own YouTube channel
Matt Cutts: Gadgets, Google and SEO
Internet Marketing Training, SEO Tools, and SEO Class Live
The WebвЂ™s Best SEO resources
Unofficial news and tips about Google
Official Google Webmaster Central Blog
Google Metrics & Analytics
I doubt thereвЂ™s a single person online who has never heard about Google Analytics. ThatвЂ™s the best free tool ever and if thatвЂ™s not enough you can upgrade to the more advanced tools and tech support that are part of the paid-for analytics packages. With the help of Google Analytics you will learn where you customers come from and at what point they leave the website, how long they stay on your site and which pages are most popular. You can set campaigns and track your conversions, you will know what countries your customers come from and how many of them actually come every other day. This is an invaluable information and that would be a pure madness not to use it.