Someone defines marketing as art of selling, others suppose it to be the simple professional activity concentrated on communication of a product and a customer, the third point of view states marketing is a link between consumers’ requirements and their economic potential. As for me, all these definitions do not embrace the whole picture of marketing essence. That’s why I dare to choose the different interpretation – I wouldn’t be afraid to call it science. Yes, real modern branch of science – marketology.
You might argue the statement: first of all, this science does not have the scientists. Sure, I wouldn’t deny, the level is far from academic. However such informality of marketology brings a chance to get out of strict official science bounds and get quite progressive conclusions and results. It can be considered as a great advantage by someone. By me, for example. Moreover, some of specialists are real marketing gurus: their knowledge authority can with no problem give odds to many true-science researchers.
And you know what? I would gladly share personalized marketing (internet marketing in particular) wisdom with you: just check out the quotations from quality marketologists and other smart persons below.
Image Source: Photograph of Old Typewriter by Shutterstock
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. Steuart Henderson Britt
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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. Steve Jobs
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Content is King! Bill Gates
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Your culture is your brand. Tony Hsieh
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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker
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You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. David Ogilvy
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Give them quality. That’s the best kind of advertising. Milton Hershey
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Traditional marketing talks at people. Content marketing talks with them. Doug Kessler
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You need to give customers what they want, not what you think they want. John Ilhan
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Either write something worth reading or do something worth writing about. Benjamin Franklin
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Business has only two functions – marketing and innovation. Phil Kolter
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Google loves brands – build one. Dave Naylor
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Marketing is inherently about producing results – either financial or otherwise. Geoff Smith
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What really decides consumers to buy or not to buy is the content of your advertising, not its form. David Ogilvy
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Clients don’t care about the labor pains; they want to see the baby. Tim Williams
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Life’s too short to sell things you don’t believe in. Patrick Dixon
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In Marketing there are those who satisfy needs and those who create wants. Juan Carlos Castillo
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Don’t find customers for your products, find products for your customers. Seth Godin
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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. Jeff Bezos
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Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink. Leo Burnett
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Advertising is the life of trade. Calvin Coolidge
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The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it. Sergio Zyman
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If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. Guy Kawasaki
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. David Ogilvy
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The more facts you tell, the more you sell. An advertisement’s chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases. Dr. Charles Edwards
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We’re obviously going to spend a lot in marketing because we think the product sells itself. Jim Allchin
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Overused words do not work. Instead of relying on words at all, offer evidence. Offer the compelling stories – the case studies, awards, business growth, achievements – that make those adjectives unnecessary. Harry Beckwith
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No matter what, the very first piece social media real estate I’d start with is a blog. Chris Brogan
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In this age of microblogging and two-second sound bites, almost no one has the attention span, or time, to read more than a few sentences. Tim Frick
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People share, read and generally engage more with any type of content when it’s surfaced through friends & people they know and trust. Malorie Lucich
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Increasingly, the mass marketing is turning into a mass of niches. Chris Anderson
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Bring the best of your authentic self to every opportunity. John Jantsch
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The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information. Tim O’Reilly & Sarah Milsteinco
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Don’t be afraid to get creative and experiment with your marketing. Mike Volpe
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The way you can understand all of the social media is as the creation of a new kind of public space. Danah Boyd
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What makes content engaging is relevancy. You need to connect the contact information with the content information. Gail Goodman
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Before you create any more “great content”, figure out how you are going to market it first. Joe Pulizzi & Newt Barrett
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People shop and learning a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. Brian Halliganco
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Audiences everywhere are tough. They don’t have time to be bored or browbeaten by orthodox, old fashioned advertising. Craig Davis
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The attention economy is not growing, which means we have to grab the attention that someone else has today. Brent Leary
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Social media are tools. Real time is a mindset. David Meerman
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Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. David Ogilvy
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Promise, large promise, is the soul of an advertisement. Samuel Johnson
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Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads. John Battelle
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In a way, the Web is like your Hollywood agent: It speaks for you whenever you’re not around to comment. Chris Brogan & Julien Smith
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To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper. Chris Brogan & Julien Smith
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You want to invent new ideas, not new rules. Dan Heath
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If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work. Jay Levinson
As far as our blog is design-oriented, most probably you’ll use the received marketing wisdom in this sphere. So to make your quote-education completed I kindly suggest you check the post with interesting web design sayings.
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About the author:
Deeply interested in everything connected with Internet, I sincerely suppose the web is the only future reality for the humanity through its inevitable involving into every part of human life. I’m not a great fan of cyberpunk concept, but the world is keeping that certain direction of total connectedness. And of course there should be someone, who can write the history, who would describe and analyze and enter in the record all notable changes and tendencies on the web. Hello, it’s me.
