Slide decks can be powerful and effective forms of communication. Not only do they function as an ideal tool for corporate communications, but their online versions can also prove to be the perfect vehicles for showcasing new technologies, trends and ideas. The success of a slide presentation depends on how easily the users can grasp the ideas highlighted in the deck. If you have ever tried to create a slide deck, you know that keeping it simple and easy to understand requires complex thinking. Let’s look at five of the most popular slide decks on the web and try to find out what makes them tick.
The Big Picture of CRO, by SEOMoz
Striking images, a dash of humor and a sense of suspense make the information on the deck easily consumable. If you look closely, you will find that Rand Fishkin has not missed a single trick here: the ideas progress towards an inevitable conclusion, hard stats support every argument, and the final part of the slide offers a concrete solution to the issues raised at the start.
Crocker, Samuel, Keyphrase Research Beyond the Ordinary
This slide deck beginswith the time-tested mantra of using bullets and screenshots to walk the reader through a series of complex ideas and actions. In spite of the minimal design, this slide succeeds in conveying the basics of keyphrase generation in a simple and elegant way. All the information in this deck is easily scannable, and the slide succeeds in conveying a huge chunk of information in tiny, easy-to-bite morsels.
9,5 Theses on the Power and Efficacy of Gamification, by Sebastian Deterding
What would you do if you had to make a persuasive case for an absolutely novel concept that doesn’t have many takers in the market? This slide deck talks about ‘gamification’ – integrating game dynamics in a website. It starts with attractive images and makes the reader curious about the subject. The main subject of the slide is revealed gradually. In this way, the first part of the slide hooks the reader and later part convinces him to give some serious consideration to the concept ofgamification.
Teaching SEO in Classroom, by YouMoz
This sparsely designed deck gives the lie to the idea that only eyeball-grabbing images can make a slide presentation work. It employs old-fashioned bullets and tabulated data to make a strong and persuasive argument. As the author is targeting tech-savvy Internet marketers, he knows that plain facts will produce better results than any gimmicks.
Internet Trends, by Mary Meeker
If you wanted to present a copious amount of data through a slide deck, chances are you would create a jungle of statistics and graphs. In this deck, the writer highlights the way in which Internet has changed every aspect of human life. Through funny graphics, she has made it easier for the readers understandand grasp detailed information about different ways in which Internet is affecting our lives.
To wrap it up…
The above five are extremely successful slide decks that use dissimilar methods to achieve the same results. As you can see, there is no single set way that guarantees popularity of your slide decks: you need to choose a method that suits your subject matter. Studying dozens of slides including the above ones has helped me create better slides, and I am certainthat analyzing the above will help you do the same.
Hazel Raoult works for PLAVEB, a professional web design and development company located in Los Angeles. She is keenly interested in experimenting and exploring how different design elements affect the viewers. When she is not working, she enjoys painting and cooking. Follow her on Google+ and Facebook.