Today, smartphones and tablets are no longer considered as accessories. In fact, these have become necessities required along with food, clothing and shelter. People searching for a pin or a pizza; prefer to look for it on the internet. This efficient source provides all details, reviews and helps them compare prices. Ecommerce websites receive at least 37% of the web traffic from the handheld devices. However, 61% of the Americans like to buy products using their smartphones or tablets.
Therefore the eCommerce world has begun restructuring their web site designing. It has become mandatory for the websites to have flexible designs, which can squeeze or expand according to the different screen sizes. Therefore, responsive website design (RWD) is an ideal solution for the multi-screens available across the globe.
RWD is still in the research and development (R&D) phase. Furthermore, many users have reported concerns related to its performance. The reasons that deteriorate the performance are larger file sizes, compression, and a frequent image resizing according to the screens. In addition to this, such designs use the same HTML elements for loading onto different devices. That means, the images, graphics, scripting, content, etc. are loaded without considering the screen on which it is viewed. Hence, the web users get the full desktop page on mobile devices as well as on the 56 inch screen. This results in increasing the loading time by slowing down the performance.
Mobile users leave the page that takes more than 3 seconds to load. Therefore, to pace up with modernization, here are few solutions provided to improve the performance of the responsive web design (RWD).
Consider the conditional loading techniques. Users visit a website to get information related to specific products or services. Therefore, restrict the unnecessary download of graphical structures, web elements, images, maps, content, and other resource codes, this would help sites to load faster on the different devices. Moreover, the conditional loading is an effective way that helps in reducing the bounce rates.
Use a Fit Text tool for wrapping the texts naturally on different devices. This tool helps in narrowing or expanding the texts easily, this increases the performance. Additionally, use jQuery plug-in that auto-adjusts the font size (when texts are minimized or maximized) according to the screen sizes.
When building a responsive design for your business website, always implement the aforementioned solutions to improve the performance.
Mr. Deepak Gupta is a well known web design blogger who is benefiting design industry from last several years through his quality articles. In this article, he is discussing about how responsive web design helpful for the performance of the website.