How to Choose the Best Website Template for Your Small Business

Choosing the Best Website Template for Small Business

How your website looks and interacts with surfers is the first battle to online success.

Your small business needs to be first recognized and easy to navigate so that customers and potential customers don’t feel overwhelmed with confusion regarding your products and services. That being said, choosing the best website template for your small business is paramount.

First of all, ask yourself what is your business about and what does it project? If you have a surfing company featuring the latest boards and gear then a template that expresses that is in order. One that allows for images of the ocean, perhaps photo graphics or cartoon graphics of surfers in prominent yet non obstructive position. Should your company be about Italian cuisine then a red/white/green motif with a picture of the Italian peninsula could be incorporated. Remember, when a person sees your website the image must impinge without disturbing or overwhelming the surfer. You want something attractive that establishes what the site is about and is easy to recall. Doing things right from the start like at Pop Paddleboards means you’ll have an easier task down the road.

Next, the template has to be functional across the board. It has to have the proper menu options so that surfers can gather more data about your business. A clear layout with a strong header graphic establishing your brand as well as smaller graphics that point to areas of the site you want the surfer to go to. The template should have the inner pages equally well designed and easy to link to the main page and additional data. Confusing menu options such as elaborate buttons and bars burns up valuable time for the surfer and can cause them to leave. You don’t want that. You want to capture and convert to sales and then after delivering the service you want the customer to boast how good you are via social networking.
Read More

Corporate Branding: How to Add Value to a Brand

A Coca-Cola Executive once famously said, “If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive. By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business.” This sentiment, along with the overwhelming brand recognition of Coca-Cola in support, definitively shows just how important corporate branding can be to a product or company. The argument that it is as important as the product itself is compelling, with the idea that consumers consider the identity of a product over its quality posing a very feasible reality. Essentially, a brand is a set of associations that a person, or group of people, makes with company, service, product or individual. The benefits to corporate branding are numerous and well-proven, as the relationship between a strong brand identity and a loyal consumer is as strong as ever.

How to Add Value to a Brand

Brand Recognition

Read More

The Top Ten HTML Editors to Simplify your Work

As it is rightly said ‘the HTML are designer’s best friends’. You must have read a lot about HTML tools but a few about HTML editors. You may have often found difficulties in finding the right HTML editors. So to make things easier for you the blog post will showcase lists of the best HTML editors especially meant for professional web designers and developers.


Bluefish HTML editor is an application used to develop web pages and scripts. It edits the code that the web page ad script is created from. Programmers who have a sound knowledge of writing HTML and CCS code use Bluefish. They also use different modes to work with common scripting languages such as JavaScript and PHP. The main drive of Bluefish is to make coding easier in order to minimize errors. The versions of Bluefish are available for Mac OSX, Linux, Windows and other Unix-like platforms.

Top Ten HTML Editors

* * *

Read More

10 Ultimate Steps to Consider After Installing WordPress

WordPress is an open-source content management system, which is very popular these days for developing website without having deep technical skills. This platform provides ease to everyone whether technical knowledge having developer or non-technical. Due to various reason, it has makes strong footprints in the entire marketplace like modules, themes, templates, plug-ins, fully customized features, etc. This CMS is fantastic for creating robust, functional, secure and scalable website. Due to the less development time using WordPress technology for building site, most of the business owners prefer this amazing PHP based platform.

There are millions of users working on WordPress and numerous tutorials are also available over the web to help you get started. But, the noticeable thing is that what happens after installing it? Through this post, we are going to share some essential steps that you should complete after installing WordPress. The completion of all steps/tasks help you make your blog more professional, get more email subscribers, secure and target prospective audience, etc.

10 Steps to Consider After Installing WordPress

Step 1: Modify the Default Admin Account
Read More

How to Setup and Optimize Image-based WordPress Blog

WordPress is generally considered as a blogging platform. But besides blogging, you can do a lot more things – like building a link directory, starting a classifieds site or discussion forum, creating an online store etc. – with this incredible CMS. As WordPress is a very user-friendly CMS, you can also use it as a platform for creating an image-based website/blog.

Doesn’t matter whether you’re a professional photographer, web or graphic designer, or another kind of visual artist, WordPress gives you an excellent option for building any type of image-based site, whether it’s a professional portfolio or simple image gallery or an infographic site. There are a wealth of ready-made themes and plug-ins available around the web, using which you can get an effective WordPress image site up and running in a very short span of time.

While writing this article, we assume that you’ve complete knowledge about WordPress installation. If you’ve any confusion, we refer to WordPress official documentation on installing and configuring WordPress. In this post, first we’ll talk about some WordPress Portfolio/Gallery Themes and Plug-ins, and later describe all essential things to help you optimize your images for your WordPress blog/site.

So let’s move ahead.

WordPress Gallery/Portfolio Themes

First of all, you’ve to decide whether you want to use a pre-made theme or would like to design a custom theme. If you’re a web designer, you can design your own. But if you’re not, you can choose from a wide range of customizable themes that suits your needs. Some of them are free, while others are paid and less expensive rather than hiring a professional designer. Therefore let’s have a look at some free high-quality responsive WordPress Portfolio/Gallery themes.

Workality Lite:

How to Setup and Optimize Image-based WordPress Blog
Read More

How to Save Your Health While Sitting for 10 Hours a Day

I bet everyone who reads DesignFloat blog spends at least 10 hours a day just sitting. When I say sitting I don’t mean this:

Usually it looks like this…

…especially if you’re a freelancer and you’re working at home.

You will say how does this blog post relate to a web design?! Actually there is a direct connection between these two things. Every person who has a sedentary work endanger their health, workers of an “Internet sphere” are not an exception.

Read More

How to Promote Creativity in the Workplace

How to Promote Creativity in the Workplace
Creativity is not just for painters and writers anymore. Today’s world is so fast-paced and demanding that every company, from software developers to concrete manufacturers, needs to encourage creative thinking to meet the demands of the marketplace quickly and flexibly.

It’s well enough saying your company needs to be creative, but how do you go about encouraging creativity? Well, it requires some day-to-day changes, a new approach to meetings and a company culture that encourages creativity. If you need a little more guidance than that, then read on. These are ten things you can do to promote creativity in the workplace – right now, in meetings and for the long term.

Promote creativity right now

Read More

2,000 Free Icons of 5 Different Categories in One Pack – Refill Your Design Kit in One Click

We bring today this awesome pack of 2,000 icons designed exclusively by Freepik for Design Float.

This is a 5 in 1, a complete set with icons about 5 categories: sports, mobile, SEO, essential icons and cool icons. Also, you are free to use for personal or commercial purposes, to share or to modify them.

Download the pack on Design Float and start enjoying! (Click the image below to upload zip Archive to your computer).

And if you still don’t know Freepik, we invite you to visit our website, as free graphic resources finder, with thousands of users around the world and thousands of quality resources.

* * *

free icons Read More

Why You Should Give Your Business the Creative Advantage

There is a saying that you should never judge a book by its cover. However, most people do so anyways, albeit unconsciously. It’s the same with a website where the landing page is basically the equivalent of a book’s cover. This is why design matters, and a site inundated with plain text just won’t cut it. The design needs to be simple yet compelling to the eyes.

Why Web Design Matters More Than Ever in 2014

Too many businesses put content over design simply because images don’t contribute to improved search engine rankings. However, most experts agree that visually stunning images nested within high quality content can really add to the reader’s overall impression of the message the content is conveying. Hence, businesses should look at web design as a complement to written content rather than giving precedence to the latter and treating the former as a mere afterthought of secondary importance.

why web design matters
Read More

5 Reasons Why Dedicated Web Hosting Services are Needed For Any Company

To have an entire server for the company’s needs online, it is important to invest with the best hosting service providers around. If it is shared hosting, there would be many ventures sharing the same server, unlike what dedicated hosting would provide. There is a lot of technical knowhow which one should know off, especially while learning how it all works. Hence, let’s take a look at how such concepts can be of great benefits to your business online.

Reasons Why Dedicated Hosting Services are Necessary For Any Company

  • 1. Plenty of Flexibility
    With the help of dedicated hosting, there would be a lot of flexibility. Every website should have a dedicated server, which eliminates the pangs of other sites impacting it’s presence and speed. Too many companies sharing the same server would bring down the level of impact you want for your site. When you have total control, the choices for the same would be wide to choose from. You get to choose the operating system you want to use and the hardware too.
  • Read More