Gone are those primitive days of just making a pretty looking website and stuffing keywords in the website content. Those old days of placing jumbled Latin dummy text—within design wireframes are on the verge of extinction. Fast forward 2013, it is all about designing with a content-out approach. It is now important to integrate content creation into the web design and development processes from the word go and focus on content and only content in the beginning of any design process.
Content-first approach is less driven by design elements and more inclined towards the content and requirements of end users. But what has triggered this change? Think about the mobile revolution. People use the web differently today. They access net from zillions of different mobile devices available, and it is about time to start thinking of innovative ways of designing the web to accommodate changing user preferences.
Design-first approach: Fast fading trend?
The recent onslaught of Google algorithms has made it clear that the focus should be on user experience and unique content. Well, and this is not the end, content needs to be informative and high-quality also.
However, in the mad rush against time and sheer obsession to exceed client’s expectations, designers come up with quick-fix solutions and throw up hastily made templates without content directions that fails to inspire trust among users. It does not create any significant impact on the overall brand value either. Today’s savvy users are demanding meaningful content experience be it on website or mobile apps.
Once you realize your mistakes it is about time to start with the rectification process. Now begins the time-consuming and tedious process of going back and forth between clients, designers, writers, and developers. Unfortunately, people are not always in sync with changes and things don’t always fall in place and fit seamlessly. This backward approach could prove to be costly and often the end product is riddled with terrible coding and hotchpotch look.
Designing a website’s become a tough ask these days. Gone are the days when just about any kind of design worked; all it needed to be was to look different. But, today, website visitors have become more discerning about what they like and what they don’t like. This has made the job of designers more difficult and has also increased incidences of plenty of websites failing to attract the attention of their target audience.
If you are a designer, it’s important to understand why all the hard work you put into your website design hasn’t worked for you.
Here is a list of 25 reasons why your website’s design failed to garner audience attention:
1. You haven’t understood the project brief
When you have a half-baked idea of what your client wants and what he doesn’t, you fail to do justice to your website design. Such websites fail to meet client expectations and do not meet the desired objectives. So, ensure you and your clients are on the same page in order to fructify their precise requirements through the website’s design.
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2. You haven’t understood the user
There are three major stakeholders in the design process – You, your client, and the website’s target user. If you don’t put yourself into the users’ shoes and are unable to deliver on their expectations, your website will fail. Website design must be client oriented and user defined to succeed. If you haven’t conducted user research, there is no way it can succeed.
Not so long ago I published an article about 100% promo from TemplateMonster. And what I want to tell you: these guys are crazy. Definitely. Because once the previous giveaway finished, they almost immediately offer one more promo – this time it’s 50% promo. However, I’m not a psychiatrist and I can’t judge about the mental health. But I’m a blogger and I’m happy to share with web designers and web developers this valuable information: you have a real opportunity to get a high-quality eCommerce template for half-price. Indeed, it would be a sin, if I don’t write about this.
Flat Design – An Introduction
Flat Design or Flat UI, one of the most discussed web designing trends of 2013 has evoked mixed reactions and curiosity amongst web developers – to the extent of raising a debate ‘Is flat the new real’? Until now, web designers have been meticulously trying to create designs that looked and felt more real – or you can say designs with dimensions. So what exactly does flat design refer to?
Well, I’m sure everyone here into the world of web designing are aware of it. However, let me just briefly discuss the same for my amateur designer friends and all enthusiasts willing to explore more. Flat design, just as the name indicates can be defined by the flatness of its style. Here the basic idea is to create a design style that is two-dimensional – sans any additional elements (given to create depth or a 3D effect) such as shadows, bevels, textures and gradients, while maintaining to keep intact every functionality that a regular interface offers.
Flat vs. Skeuomorphic design: Is simplicity the new ‘cool’
As Flat design makes its way into the web design scenario as an emerging trend, skeuomorphic design enthusiasts are wondering if the new design trend will feed the user expectations of appreciating things closer to reality (the reason 3D art form came into existence) and maintain UX.
Fig: A graphic representation of Flat Design; (left) vs. Skeuomorphic design (right)
Besides managing to stay in the headlines, flat designs have even generated a loyal following of designers who have been tempted to implement this trend in some of their work with an intricate mix of simplicity, clarity, and honesty of materials in user interfaces. But isn’t that a tough job to create flat design and instill the ‘element of reality’ in them?
On the other hand, skeuomorphic designs is all about visual gimmicks where digital elements are designed to appear like something from the physical world, or in other words ‘real’. It is more about the use of visual details, shadows, textures and ornamentation to make something look like another.
However, with prominent entities (like Microsoft, Google, Apple, etc.) endorsing flat designs in their latest user interfaces, Flat design is increasingly creating its space in the web design world as the new ‘Cool’. Nonetheless, at the same time it is also a new challenge for the designers considering the finesse you need to put into your designs for defining the main actions and elements, in the absence of integrating ornamentations and effects.
The Significance of Flat Design
Each human today is usually so immersed in the everyday routine, that he can hardly see further the nose (if speaking metaphorically). There are so many things we met all the time, that can become a miracle. The problem is we don’t pay much attention to them considering as just another part of everydayness.
For example, let’s take food. What do we have today? People are in hurry, people push pieces in their mouths while watching TV’s, talking with each other and sitting before their monitors. They can’t simply take some time and enjoy the food itself for a while. So, I’m not even talking about artistic perception of this inevitable part of human life. But there is another person, who doesn’t only talk, but also demonstrates. I mean Carl Warner and his wonderful foodscapes.
Having a website is integral today. Websites are everywhere. However, most websites aren’t built in a way that is particularly eye-catching or well designed, making them distracting for a viewer and easy to click away from. This defeats the purpose of having a website in the first place, if no one is going to spend any time on it. Below are ten tips drawn from eye-tracking studies for building an appealing website that will encourage people to stick around for a while and visit it in the future.
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F-Shaped Web Content Patterns
Everything has sped up thanks to the internet, including how people absorb and process content. According to a number of eye tracking studies, web users read horizontally along the top part of the page, then move down the page a bit to create a second horizontal movement and then finally in a vertical movement. This makes an “F” like-shape the majority of the time. So if your website is particularly text heavy, you may want to lay out your text in this fashion for easier reading for your visitors. Read more about this on NNGroup.com.
Appeared initially as a global way to exchange information, the internet gets more and more functional. For example, it gives a wonderful opportunity to make money online: doing business online is way easier and promising, than dealing with it in real life.
The first advantage is simplicity of launching. You just need the appropriate eCommerce platform+design. And then you are ready to start.
Let’s stop at this point.
I know that it’s hard to find a good theme, especially when you don’t have a source of never ending investing into your project (the price is taken into consideration). And often cheap product is not well designed, so you will need to develop a lot of things by yourself. But nothing to despair: I have a certain way out for you.
TemplateMonster started an interesting giveaway. The prize is 100% promocode for an eCommerce template of your choice.
You know this company is holding in the web template market for more than 10 years. Due to their huge experience in web design, getting their eCommerce theme for free is really a valuable deal.
Every day we meet we meet the process of the internet evolution. It doesn’t matter if we just go to check our Facebook for couple minutes or surf for some info all day long: all such acts make us a inherent part of the web life. So, some users have an ability to see the changes on the virtual world, the others are blind. It’s just a matter of consciousness. And if the blindness is natural for average users, it’s not admissible for professional web designers, because their web consciousness is their bread.
However, even if you have some problems with your internet vision (I believe they are temporary), don’t worry. I’m here to help. For this purpose I absorbed the modern website design trends and put my energy for gathering of the most actual Photoshop website design tutorials.
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It’s a short step-by-step tut for creating a light minimalist theme.
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Flatness is now everywhere, and this post is not an exception. Besides, this tut is made in video format, so your learning will be more interactive.
Everyone knows an old legend about the Babylon Tower. Ancient people wanted to reach God and were trying to build a tower up to Heaven. However, the attempt was unsuccessful. The legend explains that God became angry and ruined the Tower. But I wouldn’t be so sure about this hypothesis. Most probably, Babylonians just hadn’t technologies progressive enough to reach their aim.
Now the situation is pretty different. All around the world we can find a plenty of skyscrapers that serve as a symbol of human grandeur. And the most interesting thing here is that sometimes the trick is not only in the extra height.
There is a skyscraper called the Tower Infinity. It’s located in fast-paced Korea, Seoul. And what’s wrong with it? Actually nothing, but the tower’s designers from GDS Architects state the building is invisible. Surprised? Well, you’ll be more surprised if I tell you it’s true.
Nevertheless, I prefer term “optically camouflaged” instead of bright “invisible”, which is more suitable for marketing purposes, not the actual characteristic. So, let’s make clear what it means.
Humanity invented the internet, this never-ending source of information, but the truth of our nature is that there would never be enough. So, people are eager for more and more content, and this eagerness grows every day.
However, the other indisputable truth is that we are interested not only in the amount. We need high quality that will fulfill the requirements of our current projects: either simple and personal, or aimed for serious business. And, once we live within the borders of capitalism regularities, the quality is obviously measured by money. It’s an evident particular of the general web content evolution.
I want to help you with finding the content, so let me present GraphicStock website, I have found not so long ago. The first thing which stroked my eyes is the wide variety of choice. The visual content types are divided into 5 general categories: