Search Results For: business
A thought-out domain name can save you a lot of time and bring you a lot of traffic. Search engines love topic-related domain names and they seem to be an important aspect which is being used to evaluate web-pages. Besides, if you have a popular web
This week I had to create a new Business card for my company, ZEE. I have to say, this sort of work, like creating a business cards, is not as easy as some people think. Actually it’s pretty hard to condense our business to a size of a business ca
Following the pre-launch hype, Highrise looks to be fantastic so far (ahem, and ahem). The marketer in me sits back and marvels at the buildup that 37s have gotten so good at. The programmer geek in me would love to see the DB schema behind the appl
Via Simon Willison, an interesting article - featuring the likes of Adrian Holovaty - that discusses a slow growing movement where newspaper are hiring programmers to help streamline work for journalists while at the same time creating mashups and o
The results are in for Lightouch's Design Competition 2007, which drew 939 submissions from 53 different countries.
The
Years of total quality management (TQM) and customer service improvements have significantly improved the perceived (and actual) quality and value of products and services in many categories. You might think that this would increase customer brand l
Every Sunday I like to take a moment and try to collect some of the blur that was the past week on Branding Strategy Insider and elsewhere. There’s much to take in. It helps that we’re all writing it down…Peter on Change LeadershipImprove systematic
Avoid innovation traps. Change leaders will be tempted by three innovation traps. They're so attractive that leaders can expect to fall into one of them--or into all three--again and again.
1. When looking for ways to innovate, the first
Let's explore the power of using the Intranet to further brand goals with internal audiences. Brand management groups at many companies have found the Intranet to be a powerful tool to accomplish the following on behalf of their brands:•Communicate
For most people who have learned how to use Web standards it is obvious that there are a number of business benefits associated with using Web standards to build websites.
Unfortunately it may be hard to argue for the use of Web standards
One show, many platforms.
How the numbers for Disney's Digital Kingdom add up.
Not sure exactly what it is, besides just the obvious high level of talent, but it's quite easy to kill off an long batch of time with the photography of Bernhard Wolf. "Serious business."
In 2002 Starbuck's shared its guiding principles for brand building. Five years later do they still ring true?•Starbucks brand is its product, its people and its in-store experience.•Starbuck's promise: For curious and discerning adults, Starbucks p
I'm sure I'm not alone at having had this type of experience, so forgive me for this little rant about what could be politely called "please use common sense if you do business on the web". Dear Company-from-another-country-that-was-happy-to-take-my
Companies, products, universities, museums, municipalities and individuals brand themselves. Why not nations? After all, they have more at stake then almost any other entity – tourism, exports, foreign direct investment, industry formati
I recently had the opportunity to present and lead a panel discussion at The Conference Board’s ‘Extending Your Brand to Employees Conference’ in Chicago, IL. The conference provided a forum for marketing, brand, communications and HR professionals
In the late 1990's I had the opportunity to chair the first conference focused on internal brand building. Almost a decade later this concept remains in its infancy for much of the business world. I'm reminded of this when I hear something similar t
"The trouble with marketing theorists, with all their triangles and flow charts, is not that they are wrong. They just make sense of what good marketing does instinctively but after the fact. It is instinctive marketing - marketing which is bas
Green is the new black: Three blogs help you help save the world (and perhaps look good doing it too).
Inside Adobe, Microsoft, and Sun's fight to power the next wave of rich Internet applications.
Staples discovers that a team of super-retrievers--in day-glo orange--can keep a warehouse humming.
In a me-too business, the video titans' Web strategies reveal some fresh experimentation.
