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CHICAGO (AdAge.com) -- With advertisers increasingly shifting spending in marketing communications from traditional media to new media forms, it's little wonder growth in marketing services more than doubled that of traditional advertising in t
Every month we take a look around and select some of the most interesting web-development-related web-sites. We read articles, check out tools, analyze the advantages of new resources. Below you’ll find useful references, tutorials, services, tools,
A thought-out domain name can save you a lot of time and bring you a lot of traffic. Search engines love topic-related domain names and they seem to be an important aspect which is being used to evaluate web-pages. Besides, if you have a popular web
This week I had to create a new Business card for my company, ZEE. I have to say, this sort of work, like creating a business cards, is not as easy as some people think. Actually it’s pretty hard to condense our business to a size of a business ca
Following the pre-launch hype, Highrise looks to be fantastic so far (ahem, and ahem). The marketer in me sits back and marvels at the buildup that 37s have gotten so good at. The programmer geek in me would love to see the DB schema behind the appl
Via Simon Willison, an interesting article - featuring the likes of Adrian Holovaty - that discusses a slow growing movement where newspaper are hiring programmers to help streamline work for journalists while at the same time creating mashups and o
Spurred on by this review of GetWebContent.com over at Paul Stamatiou's site, I got to thinking a bit about web content and hiring, defining and measuring good web copywriters. Near the end of his post, Paul asks:
If you’re going to
A couple of months ago I wrote an article about geotagging, a new feature of Picasa 2.5. Thanks to this new feature you are able to store the location where a photograph was taken by finding the location in Google Earth. Today I am going to expla
The results are in for Lightouch's Design Competition 2007, which drew 939 submissions from 53 different countries.
The
Avoid innovation traps. Change leaders will be tempted by three innovation traps. They're so attractive that leaders can expect to fall into one of them--or into all three--again and again.
1. When looking for ways to innovate, the first
Years of total quality management (TQM) and customer service improvements have significantly improved the perceived (and actual) quality and value of products and services in many categories. You might think that this would increase customer brand l
Every Sunday I like to take a moment and try to collect some of the blur that was the past week on Branding Strategy Insider and elsewhere. There’s much to take in. It helps that we’re all writing it down…Peter on Change LeadershipImprove systematic
Let's explore the power of using the Intranet to further brand goals with internal audiences. Brand management groups at many companies have found the Intranet to be a powerful tool to accomplish the following on behalf of their brands:•Communicate
For most people who have learned how to use Web standards it is obvious that there are a number of business benefits associated with using Web standards to build websites.
Unfortunately it may be hard to argue for the use of Web standards
How the numbers for Disney's Digital Kingdom add up.
Last week, the first production release of the Zend Framework was released. I've taken some time to read through the documentation to unders
One show, many platforms.
Well-documented and readable source code is essential for every collaborative project. Logically structured, well organized and nicely formatted, the code can speed up the bug hunting and help to keep the code clean, minimal and still functional. Th
Not sure exactly what it is, besides just the obvious high level of talent, but it's quite easy to kill off an long batch of time with the photography of Bernhard Wolf. "Serious business."
Why do good research efforts fail? Why do good insights fail to make it into the actual design of products and services? Why do the things we learned about users generally disappear at the end of a project? One reason is that, in many organizatio
In 2002 Starbuck's shared its guiding principles for brand building. Five years later do they still ring true?•Starbucks brand is its product, its people and its in-store experience.•Starbuck's promise: For curious and discerning adults, Starbucks p
I'm sure I'm not alone at having had this type of experience, so forgive me for this little rant about what could be politely called "please use common sense if you do business on the web". Dear Company-from-another-country-that-was-happy-to-take-my
I recently had the opportunity to present and lead a panel discussion at The Conference Board’s ‘Extending Your Brand to Employees Conference’ in Chicago, IL. The conference provided a forum for marketing, brand, communications and HR professionals
