Spurred on by this review of GetWebContent.com over at Paul Stamatiou's site, I got to thinking a bit about web content and hiring, defining and measuring good web copywriters. Near the end of his post, Paul asks:
I can't take credit for this idea (lots of people have written about it), but I do have some nice figures to post from a recent change we made on a site that runs with the principle of what we call Converting the Converted. Squeezing more water from
Via Simon Willison, an interesting article - featuring the likes of Adrian Holovaty - that discusses a slow growing movement where newspaper are hiring programmers to help streamline work for journalists while at the same time creating mashups and o
For me, one of the most challenging parts of web development is the discovery phase, or more specifically, getting the content out of my clients. With four out of five of them it’s like pulling teeth. Sometimes I have to wait for five or six months
A couple of weeks ago a friend of mine meticulously prepared a newsletter and sent it out to their subscribers. I was one of those subscribers, and imagine my surprise when in my inbox I received an e-mail stating Dear NAME, have you seen our lastes
Successful leaders don't start out asking, "What do I want to do?" They ask, "What needs to be done?" Then they ask, "Of those things that would make a difference, which are right for me?" They don't tackle things they aren't good at. They make sure
You know those gossipy websites that show photos of celebrities without their makeup and fancy hairstyles? At Sparkplug we have a similar dirty secret -- underneath the sexy exterior and suave feel of our websites lies a series of ugly, puffy, just-
Design guru Naoto Fukasawa's philosophy of sleek simplicity and user-friendliness has influenced many top design firms with blue chip technology clients
As international financial uncertainty continues, so does the test of branding.
I’m sure you’d agree with me that the easiest strategy for securing a couple more customers is to reduce the price of your product or service. But, needles
Every day you visit one of them. The pages, which don't exist any longer, have moved to a new server or have never existed at all. Once you've missed your intended destination, either through a bad or outdated link, or a typo in the page you were ho
Maybe it’s just me, but I hate when I clients says, “just do whatever, we trust you.� As much as I like creative freedom, I hate having to remake good designs; which is what usually happens when the client gives me creative guidelines.
We’ve all been there, sluggishness creeps into our daily routine. Time gets wasted here and there and tasks get postponed. Deadlines creep forwards to the annoyance of our paying clients. So this friday tutorialblog is going to take a look at the be
Continually having problems with clients? Problems with the things they say, do or expect? Join the club. I invite you all to submit any (serious) questions relating to client liaison or management. I’ll get some of my acquaintances to ai
In the last edition of Designer Portfolios I encouraged people to try something crazy. Believe it or not I got a bit of negative feedback from this. I feel compeled to clarify my point. I don't think portfolios should be some insane brain child that
Since FreelanceSwitch started, there is one question that I get asked more often than any other. How can a freelancer find more work and generate new client leads?
Well at FreelanceSwitch we don’t shy away from the pressing questions.
BoDo blogs about the business of design including: starting your own design business (online or off); marketing; dealing with clients; working with printers, photographers, copywriters and other surrounding industries.
Learn how to write an effective email for responding to job offers on craigslist. A short little post with tips on writing better emails for job offers.
There are a number of steps involved when designing a professional logo for clients. This article sets them out from start to finish, giving an insight into the working methods of a self-employed graphic designer.
Client input: positive process or creative noose? Many designers would probably say the latter. But it needn't be that way. Adaptive Path's Sarah Nelson shows how to create collaborative work sessions that take the clients' needs in hand while leavi
I work at BR, which is an interactive shop in kansas city. Our focus is serving our clients needs -- not doing something that's outside their brand. Shopping carts. Gaming. Viral Video. Banner ads. We do it all. Best practices are practiced here :)
A breakdown of areas where I have personally seen a lack of ethics in our industry. Most of these tend to happen in agencies, especially the ones that have grown by the largest percentage in the past few years. Unfortunately these things happen in a