Let's explore the power of using the Intranet to further brand goals with internal audiences. Brand management groups at many companies have found the Intranet to be a powerful tool to accomplish the following on behalf of their brands:•Communicate
Welcome to the annual fall conference of the Association of Hispanic Advertising Agencies, the most fun, energetic event you've ever been to -- even before you find yourself being escorted from cocktails into an evening awards show by an entour
Companies, products, universities, museums, municipalities and individuals brand themselves. Why not nations? After all, they have more at stake then almost any other entity – tourism, exports, foreign direct investment, industry formati
In the late 1990's I had the opportunity to chair the first conference focused on internal brand building. Almost a decade later this concept remains in its infancy for much of the business world. I'm reminded of this when I hear something similar t
Ever heard of a brand that rejects customers? Probably not. Brands are uniformly desperate to attract them. So why would a brand take the opposite approach?
Some years ago, I developed the concept for the Pepsi Web site's relaunch. I was
Joao R. Freire recently shared a paper that he wrote on Place Branding with me. It was published in the November 2005 issue of Place Branding. He makes some very interesting points about place branding:
Marketing research is critical to the success of brand management. Without customer and competitor information/insight, it is almost impossible to position a brand advantageously and to manage it effectively over time. Research supports the followin
Back in December we asked, "Are you a part of a brand building organization?", and provided a checklist to help you assess your organization’s readiness to build brands. Today we're taking our checklist a step further, hoping you and your
Color is one of the most important components in creating brand identity. The purpose of a brand identity system is to encode a brand in people's memory and retrieve it from their memory. In a visual system, the two most powerful components are t
How many times have you come across a new weblog discussing a specific niche sporting a fairly too common WordPress theme? Probably more often than we’d all want to see. A large number of new weblogs these days are launched with default themes and..
Before the Pentastar came the “Medallion� logo, which has also been an on and off part of the Chrysler identity, for the past eighty years. Most recently as a blink-and-you-will-miss-it detail in the last Chrysler logo, which was used mostly as...
I’m passionate about branding. At my previous company, Apples To Oranges, we were fortunate to be able to do a lot of branding and identity projectsâ€â€either creating new brands, or evolving existing ones. As designers, our work never sits in a vacuum
We just received our copy of Taschen’s Logo Design book which we have a fair number of logos in. I never thought this book would come out as it’s been a good 18 months since we submitted our designs. All but one of the logos we sent in got used.
Essays on various aspects of logo design, interviews with industry professionals specializing in the creation of identity, and reviews of related books - from Jeff Fisher, the Engineer of Creative Identity for Jeff Fisher LogoMotives.
News, notes and announcements about the book "Identity Crisis!: 50 redesigns that transformed stale identities into successful brands" from and logo designer Jeff Fisher - the Engineer of Creative Identity for Jeff Fisher LogoMotives
At LogoLounge.com we look at A LOT of logos and see plenty of trends: Some are aesthetic, some conceptual, and some cultural. As the internet's largest database of logos – over 50,000 to date – you can't help notice the evolution of design – and t
It’s hard to be logo designer these days. Not only do you have to please the client, now the general public weighs in on new logos as well. Just look at all the uproar following the release of the London 2012 logo, for example...
With her first line of clothing due to cause riots in Topshop
Eric Olson, designer of Bryant and Stratum has just released
