Let's explore the power of using the Intranet to further brand goals with internal audiences. Brand management groups at many companies have found the Intranet to be a powerful tool to accomplish the following on behalf of their brands:•Communicate
The San Antonio Express-News has changed up its front page, saying it needs to reflect the reality of readers being "more informed, more wired &emdash; and yes, much more busy taking it all in." There's an "interactive" graphic online...
I recently presented to a local chapter of the National Restaurant Association at their annual meeting. I spoke about “The 10 Things Every Restaurateur Should Know About Building and Marketing Strong Brands.� Here are the ten things:
Sure this set of blog sites pales in comparison to the countless blogs out there; but all the same there are some real beauties in here that make this a nice and tasty set. In particular I draw your attention to ik word journalist. On first look thi
Swedish agency Kokokaka surprises us once again with the new interactive experience developed for Nudie Jeans. It's an innovative denim guide much more focused on fitting than the usual collection's presentations. On the site you can meet Average Jo
Did you know that close to 80 percent of all brands purchased by parents – is controlled by their children? You may be surprised to learn that a whopping 67 percent of all car purchases is also determined by the children of the home – not by the par
I like the way Mercedes approached online communication to present its new C-Class model. Instead of focusing on performance, they decided to take more of a sensorial and aesthetic angle, creating an experience you might not expect from a brand usua
Relearn to drive is an amusing series of flashback videos launched by BMW to promote its Performance Driving School. Created by Juxt Interactive, based on a concept by GSD&M, the site features nine characters who provide you with advices on how to i
Check out this beautiful melding of motion and interactivity created by Swedish interactive design firm, North Kingdom. The site is both highly entertaining, and highly informative which is exactly what an interactive site should be. The world the
This basic definition of Interaction Design (IxD) illustrates the common threads between definitions crafted by esteemed designers Dan Saffer1 and Robert Reimann2 as well as the Interaction Design Association3.
Print on a friends printer no matter where you are. Really neat program. Print confidential documents and files to on a friends printer clear across the world!
I work at BR, which is an interactive shop in kansas city. Our focus is serving our clients needs -- not doing something that's outside their brand. Shopping carts. Gaming. Viral Video. Banner ads. We do it all. Best practices are practiced here :)
This is one of the more clever interactive campaigns I've seen in a while. Browse through a collection of instructional videos on speeding up your life. My favorites are "Instant Shirt Removal" an