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CHICAGO (AdAge.com) -- With advertisers increasingly shifting spending in marketing communications from traditional media to new media forms, it's little wonder growth in marketing services more than doubled that of traditional advertising in t
With marketing's value chain growing both muddied and bloodied by new competition, what's the single greatest skill a new-wave creative director needs? No, it's neither a legacy quality like great copywriting talent, nor a more contem
Last week i got to check out Transformers which was actually very good. But before the actual movie, there was an intense trailer for a new movie that does
As some of you may know, I am currently working on a content management system. Although I am not able to
share all of the code - it is proprietary after all - I already made one debugging tool public. This tool
can be used to test so
Let's explore the power of using the Intranet to further brand goals with internal audiences. Brand management groups at many companies have found the Intranet to be a powerful tool to accomplish the following on behalf of their brands:•Communicate
Dean here again from DeanHunt.com - Welcome to part two of my buzz/viral marketing case study.Today I am going to show you a step by step guide on exactly how I got a random story onto the Digg.com main page LAST WEEK.
Here is the back story: M
In CSS, there are certain selectors you can use that act like you've injected new HTML into the page and have the flexibility to style those new imaginary elements. These are known as pseudo-elements.
CSS 2.1 has four of them:
:f
One show, many platforms.
My name is Dean Hunt and I have been asked to share my story of viral and buzz marketing success with the readers of Fadtastic.
I hope to show you the world of viral/buzz marketing, and the power it can have on your website. What’s more&#
Outside of content, site growth can be directly affected by when, how, and where you market your site. There are all types of forms in which this can achieved: banner advertisements, text link ads, and viral advertisements. Then of course, there are
How the numbers for Disney's Digital Kingdom add up.
NEW YORK (AdAge.com) -- Watch excerpts from the proceedings of the Association of National Advertisers' annual conference in Orlando. The event drew a record crowd to four days of sessions heavily focused on reinventing the marketing industry.
I recently had the opportunity to present and lead a panel discussion at The Conference Board’s ‘Extending Your Brand to Employees Conference’ in Chicago, IL. The conference provided a forum for marketing, brand, communications and HR professionals
"Any website owner will know that you cannot leave your website availability to chance, more so in today's internet economy where most businesses depend on their websites for revenue. The effects of website downtime has already been well chronicled.
The UK's Civil Defence Supply is something like James Bond's Q-branch, as it "manufactures and patents unusual devices and gadgets" for police officers and soldiers. But whereas Q cooked up exploding cigarettes, umbrellas that stabbed the user to de
Companies, products, universities, museums, municipalities and individuals brand themselves. Why not nations? After all, they have more at stake then almost any other entity – tourism, exports, foreign direct investment, industry formati
A couple of weeks ago a friend of mine meticulously prepared a newsletter and sent it out to their subscribers. I was one of those subscribers, and imagine my surprise when in my inbox I received an e-mail stating Dear NAME, have you seen our lastes
I have been neglecting my weblog for a while. It's not that I haven't had any ideas or events to write about. On the contrary, life has been extremely busy lately. On April 27th I got married – which took a lot of preparation but was definitely wort
Webappers.com is the website of Ray Cheung, a freelancer designing websites and web applications with over 10 years experience. As a freelancer, we have to reduce the cost of development. Therefore, we need to find some open source resources to ai
In the late 1990's I had the opportunity to chair the first conference focused on internal brand building. Almost a decade later this concept remains in its infancy for much of the business world. I'm reminded of this when I hear something similar t
"The trouble with marketing theorists, with all their triangles and flow charts, is not that they are wrong. They just make sense of what good marketing does instinctively but after the fact. It is instinctive marketing - marketing which is bas
Having reviewed Microsoft Expression Web back in June 2006, giving it rating of 3 out of 5, I was glad of the opportunity to have a look over the final release version of the product, to see how well it supports designers in creating sites using CSS
Inside Adobe, Microsoft, and Sun's fight to power the next wave of rich Internet applications.
