CHICAGO (AdAge.com) -- With advertisers increasingly shifting spending in marketing communications from traditional media to new media forms, it's little wonder growth in marketing services more than doubled that of traditional advertising in t
With marketing's value chain growing both muddied and bloodied by new competition, what's the single greatest skill a new-wave creative director needs? No, it's neither a legacy quality like great copywriting talent, nor a more contem
Last week i got to check out Transformers which was actually very good. But before the actual movie, there was an intense trailer for a new movie that does
Dean here again from DeanHunt.com - Welcome to part two of my buzz/viral marketing case study.Today I am going to show you a step by step guide on exactly how I got a random story onto the Digg.com main page LAST WEEK. Here is the back story: M
Outside of content, site growth can be directly affected by when, how, and where you market your site. There are all types of forms in which this can achieved: banner advertisements, text link ads, and viral advertisements. Then of course, there are
My name is Dean Hunt and I have been asked to share my story of viral and buzz marketing success with the readers of Fadtastic. I hope to show you the world of viral/buzz marketing, and the power it can have on your website. What’s more
NEW YORK (AdAge.com) -- Watch excerpts from the proceedings of the Association of National Advertisers' annual conference in Orlando. The event drew a record crowd to four days of sessions heavily focused on reinventing the marketing industry.
I recently had the opportunity to present and lead a panel discussion at The Conference Board’s ‘Extending Your Brand to Employees Conference’ in Chicago, IL. The conference provided a forum for marketing, brand, communications and HR professionals
Companies, products, universities, museums, municipalities and individuals brand themselves. Why not nations? After all, they have more at stake then almost any other entity – tourism, exports, foreign direct investment, industry formati
The UK's Civil Defence Supply is something like James Bond's Q-branch, as it "manufactures and patents unusual devices and gadgets" for police officers and soldiers. But whereas Q cooked up exploding cigarettes, umbrellas that stabbed the user to de
A couple of weeks ago a friend of mine meticulously prepared a newsletter and sent it out to their subscribers. I was one of those subscribers, and imagine my surprise when in my inbox I received an e-mail stating Dear NAME, have you seen our lastes
"The trouble with marketing theorists, with all their triangles and flow charts, is not that they are wrong. They just make sense of what good marketing does instinctively but after the fact. It is instinctive marketing - marketing which is bas
In the late 1990's I had the opportunity to chair the first conference focused on internal brand building. Almost a decade later this concept remains in its infancy for much of the business world. I'm reminded of this when I hear something similar t
Ever heard of a brand that rejects customers? Probably not. Brands are uniformly desperate to attract them. So why would a brand take the opposite approach?
Some years ago, I developed the concept for the Pepsi Web site's relaunch. I was
I recently presented to a local chapter of the National Restaurant Association at their annual meeting. I spoke about “The 10 Things Every Restaurateur Should Know About Building and Marketing Strong Brands.� Here are the ten things:
As we close out a month of featuring some of Peter's contributions on Branding Strategy Insider, we thought it only fitting to post some of his best known quotes. Be influenced...
On Business: Business has only two functions - market
According to a recent New York Times article, 57% of the Toyota Prius buyers surveyed this spring by CNW Marketing Research of Bandon, OR indicated that they bought the car because “it makes a statement about me.� In comparison, only 36% and 25% sai
Simpsons: the movie will hit theatres around the world, starting from July 27th 2007. The marketing machine around the movie is getting started and already brought some interesting stuff. Illegal Advertising points at the video below, in which the S
I've just finished (well, not really) an interesting experience on the new Toyota Scion's website. Little Deviant is a kind creepy fairy tale, mixing cartoons characters and 3D in a urban environment and recreating a sort of adventure game in seven
At the Institute for International Research’s The Branding Trilogy conference in Santa Barbara, CA, Jill Vollmer, vice president of brand marketing for Mondera.com said, “Publicity has helped us achieve 5 times the ad value of media placement for ev
Turns out brands are just like the rest of us, merely mortal. They can’t live forever. This is good news and bad news for companies. Good news because it creates opportunities to launch new brands but bad news because it means having to say goodbye
Back in December we asked, "Are you a part of a brand building organization?", and provided a checklist to help you assess your organization’s readiness to build brands. Today we're taking our checklist a step further, hoping you and your