Search Results For: marketing/1215631213/
CHICAGO (AdAge.com) -- With advertisers increasingly shifting spending in marketing communications from traditional media to new media forms, it's little wonder growth in marketing services more than doubled that of traditional advertising in t
With marketing's value chain growing both muddied and bloodied by new competition, what's the single greatest skill a new-wave creative director needs? No, it's neither a legacy quality like great copywriting talent, nor a more contem
Last week i got to check out Transformers which was actually very good. But before the actual movie, there was an intense trailer for a new movie that does
My name is Dean Hunt and I have been asked to share my story of viral and buzz marketing success with the readers of Fadtastic.
I hope to show you the world of viral/buzz marketing, and the power it can have on your website. What’s more&#
Dean here again from DeanHunt.com - Welcome to part two of my buzz/viral marketing case study.Today I am going to show you a step by step guide on exactly how I got a random story onto the Digg.com main page LAST WEEK.
Here is the back story: M
Outside of content, site growth can be directly affected by when, how, and where you market your site. There are all types of forms in which this can achieved: banner advertisements, text link ads, and viral advertisements. Then of course, there are
NEW YORK (AdAge.com) -- Watch excerpts from the proceedings of the Association of National Advertisers' annual conference in Orlando. The event drew a record crowd to four days of sessions heavily focused on reinventing the marketing industry.
Companies, products, universities, museums, municipalities and individuals brand themselves. Why not nations? After all, they have more at stake then almost any other entity – tourism, exports, foreign direct investment, industry formati
I recently had the opportunity to present and lead a panel discussion at The Conference Board’s ‘Extending Your Brand to Employees Conference’ in Chicago, IL. The conference provided a forum for marketing, brand, communications and HR professionals
A couple of weeks ago a friend of mine meticulously prepared a newsletter and sent it out to their subscribers. I was one of those subscribers, and imagine my surprise when in my inbox I received an e-mail stating Dear NAME, have you seen our lastes
The UK's Civil Defence Supply is something like James Bond's Q-branch, as it "manufactures and patents unusual devices and gadgets" for police officers and soldiers. But whereas Q cooked up exploding cigarettes, umbrellas that stabbed the user to de
In the late 1990's I had the opportunity to chair the first conference focused on internal brand building. Almost a decade later this concept remains in its infancy for much of the business world. I'm reminded of this when I hear something similar t
"The trouble with marketing theorists, with all their triangles and flow charts, is not that they are wrong. They just make sense of what good marketing does instinctively but after the fact. It is instinctive marketing - marketing which is bas
Ever heard of a brand that rejects customers? Probably not. Brands are uniformly desperate to attract them. So why would a brand take the opposite approach?
Some years ago, I developed the concept for the Pepsi Web site's relaunch. I was
As we close out a month of featuring some of Peter's contributions on Branding Strategy Insider, we thought it only fitting to post some of his best known quotes. Be influenced...
On Business:
Business has only two functions - market
I recently presented to a local chapter of the National Restaurant Association at their annual meeting. I spoke about “The 10 Things Every Restaurateur Should Know About Building and Marketing Strong Brands.� Here are the ten things:
1.
Terralien
Stylegala's comment:
A living metaphor in illustration, "the difference between night and day". If you notice the foreg
Any sufficiently advanced technology is indistinguishable from magic.- Arthur C. Clarke
When Google first unveiled GMail, then GMaps, a firestorm of interest and activity was generated -- not just in those Google applications, but the tec
According to a recent New York Times article, 57% of the Toyota Prius buyers surveyed this spring by CNW Marketing Research of Bandon, OR indicated that they bought the car because “it makes a statement about me.� In comparison, only 36% and 25% sai
This month the BrandingWire Team has set its sights on Place Branding.
The resort town of Estes Park, Colorado is our focus.
Estes Park may be new to you – it was to me. This brief will give you a full sense of Estes Park. As
I've just finished (well, not really) an interesting experience on the new Toyota Scion's website. Little Deviant is a kind creepy fairy tale, mixing cartoons characters and 3D in a urban environment and recreating a sort of adventure game in seven
Simpsons: the movie will hit theatres around the world, starting from July 27th 2007. The marketing machine around the movie is getting started and already brought some interesting stuff. Illegal Advertising points at the video below, in which the S
Increasingly, consumer product companies are using product placement as a part of their overall marketing efforts. According to a recently released PQ Media study, Global paid product placement grew 37.2% to $3.36 billion in 2006 and is forecast to
Many times marketing is seen as a dirty word in the non-profit sector. A necessary evil that no one admits spending too much time or money on. But to build a successful non-profit organization to help people, you still need to follow the laws of bra
Marketing research is critical to the success of brand management. Without customer and competitor information/insight, it is almost impossible to position a brand advantageously and to manage it effectively over time. Research supports the followin
