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Different websites have different needs and will, therefore, need different features to be added to it. For example, the e-commerce websites that sell products may need a feature for inventory control to ensure that the items listed for sale are in stock. Though this is critical to the success of e-commerce websites, this feature is absolutely pointless on the website of an accounting firm who is no doubt promoting their services on offer but is not selling the products online.
Regardless of requirement, a feature critical to the success of all websites is mobile friendliness and responsive design support.
In today’s highly competitive and overcrowded web world, you need more than just a generic website to have an edge over your competitors. How your content is laid out, what fonts and colors you’re using can make a huge difference in the success (low bounce rate and high conversion) and failure of your website (increase in abandonment rate and poor sales).
In a nutshell, you need to focus on making your website far better compared to the competitor’s site in terms of visual appeal and functionality. Here in this post, we’ll talk about a few tips that will help you improve your online presence compared to your competitors.
Here are some of the key considerations you must pay heed to, while trying to establish yourself as a strong online identity: Read More
As you probably know, the Web has quite a competitive landscape these days. Every niche has thousands of blogs and websites competing for the same visitors. If you want to get a piece of that pie, you need to constantly improve the quality of your website.
Luckily there are many simple strategies you can use for that purpose. Below you’ll find 10: Read More
If you are looking for a WordPress theme that can fit any website and topic, we have good news for you. Monstroid, a multipurpose theme by TemplateMonster, has been released on July, 22 for the price of $79. Why is it not that much? Because Monstroid is not just a theme – it combines the power of predesigned website solutions and unparalleled flexibility of a framework. Let’s take a tour of its features:
Lots of child themes monthly
With Monstroid you get a core theme and 4 child themes on the most popular topics: Finance, Education, Portfolio, Interior & Furniture. This number grows by approximately 15 new child themes per month. For example, the recent update 1.0.1 brought two new designs – for cheerleading and educational websites. You can switch between different child themes within one website with the help of your Monstroid Wizard tool. Read More
Effort optimization and cost optimization have become the two buzzwords for any PPC marketers today. To them, every dollar spent on a client’s project counts and every wasted click-through (CTR) could bepotential but a missed business opportunity.
Managing Pay per Click (PPC)ad campaignsis also time-consuming. It requires continuous and dedicated effort from design, development,and marketing team. A typical PPC ad campaign involves a series of iterations in page design and HTML components, creation and filtration of multiple ad texts, ad copies, ad groups which are labor-intensive. Of course, the bidding strategy involved in high budget ad campaigns cannot be ignored as well.
To sum it up, it is a risk-return trade-offfor PPC managers. And,all these come with a huge accountability and cost for them. At the end of the day, PPC marketers are answerable to clients in achieving their PPC targets, that too with a pre-defined budget.
Could you then afford to gamble with the conversion rates for any of your PPC campaigns? Read More
“Owner of the company is not the faceof the company, but your website is!”
Website is company’s calling card on internet, and in order to succeed in a competitive market you need to have one you are proud of and does mean according to its respective job and one which offers pleasant view for your browsers which can be achieved with quality web development.
With great waves of transformation in marketing the social and mobile web has given the consumer the power to choose on many platforms. That means getting a professional web development company to develop your site and create web based solutions for your business.
You will come around many companies on web, but before you analyze each and every company, I would recommend you to check Kansas City. Kansas City is a digital marketing plus web development which helps you in every aspect of digital life. Web design Kansas City proves their excellence in every art of your website design and development.
But before approaching a web design company, you should clarify your requirements. Here’s how you do it.
Initially you must set your goals. You should be clear with every W’s of the business. As such, what’s the purpose of your website? Are you selling products, displaying your portfolio, announcing your services? What do you want your visitors to do? Put yourself in your visitor’s shoes. What do they expect to find at your website?
Once you are done with that, follow some of these compiled factors mentioned below for selecting a right agency. Read More
Several new technologies have been invented for providing people the easy and most convenient methods for web designing techniques. This has increased the comfort level of the technology freaks till a greater extent. Also, with the introduction of various new devices, right from desktop PCs to the laptops and from tablets to the Smartphone, the web designing techniques are getting technically better to the best.
A resource saved is a resource earned. Saving internal resources by using free online help, downloadable files, and quick linkscan really work wonders. If you know how to apply smart techniques and do a little R&D to get them,it can save you time and a goodamount of money.
The approach may not sound ethical to some who want to build everything from scratch, but that is how many internet marketers and small business owners have been able to run their shows successfully so far. There is no harm in consulting and reusing free resources, I believe. Read More
Collectibles are any time favorites. No matter what you like to collect for professional or personal use, inculcating this habit of creating repositories is always rewarding – sooner or later. It could be a collection of stamps, music albums, books, toys that you have been doing since childhood, or a collection of handy tools, tips, online resources that you have been doing throughout your professional career. So, there are two types of interests – personal and professional.
The professional objective is very clear. You want to develop a master list of web references, help files, quick notes, online tools, downloadable software that you can apply to your regular work. It is like creating a personal library of essential things that you maintain to strengthen your knowledge base, ideas, and experience. It is of great help indeed.
Search is Unlimited because Knowledge has No Limits
I still remember the days when I started collecting design templates; CMS based themes and PSD icons to develop my first ever blog. I prepared a list of more than hundred free and paid design templates if not less, and experimented with them to get the maximum output. The exercise was long but so encouraging, and full of fun! It even helped me give my best whenever I had to suggest suitable templates to my clients and colleagues.
You won’t believe I still rummage a lot of sites and blogs that list premium as well as free website builders, CMS based templates, web templates, ecommerce templates, PSD templates and more. Template Monster is one of the popular sites for web templates that you can follow to introduce new design elements in your kit. If you want hands-on experience with new website creation, simple drag-and-drop website builders like IM Creator can be really useful.
Fig: Categories of Web Templates