Designing a simple website is somehow easy but when it comes to designing an eCommerce website it is a bit complex. I would not say that it is difficult but it is a little complicated as compared to a simple website. In such websites there are chances that your web designer could make some mistakes related to designing and usability of the website. When you are dealing with multiple products and you want to sell your products your website needs to be user friendly and should be able to promote your products efficiently. There are a number of factors that should be taken care of for designing a successful eCommerce website.
So if you are planning to design an eCommerce website for your business, here we are discussing some crucial points that you might want to inculcate into your website design. Create an excellent eCommerce store with the following points.
1. Keep the design simple yet effective
You must have heard of a saying ‘Simplicity is best’. People are so overloaded into their daily routine that they do not want to enter into the complex world. Their lives are already very complex so they do not dare to face the same thing again. Well the point here is keep the design of your website very simple so that accessing through the products and pages should be easy for any visitor. If you keep the product reach easy and simple your website automatically will become effective.
Personalization & customization are the vital aspects of online design software that cater a myriad of advantages and provide the dreamed shopping experience. With relevant use of personalize techniques, the conversion rate of product design tool is boosting by 70%, but the the cost of ad campaign is reducing by around 50%. Keeping this fair ratio in mind, no one can deny the momentousness of personalized technique now in the realm of eCommerce store marketing. Delivering the best shopping experience to the customers has become the prime demand of every business. If you are a merchant and want to deliver this experience to their valuable customers, then adopt personalization technique, it will also help you maintain long-lasting relationships with them.
A glimpse At Those Factors of Online Design Software That Can Aid You To Personalized E-commerce Store
Get An Edge In Competitive World
The scale of e-commerce is highly broad, yet it offers various substantial values to become a business stand out or distinguish from the competitors. The best efforts are required to get a renowned position and compete with the competitors, especially those, who are in same domain and dealing with the similar products/services. By using personalization tools for e-stores, one can create an attractive e-commerce store to distinguish it from the competitors and take the advantages. To meet this aim, online design tool will facilitate you to personalize the designs according to suit the products’ personality. Whether you own a business of shoes, t-shirt, greeting cards, banner, label or something else, online design tool will let your end-users make the design unique in accordance with the taste.
If you are not using wordpress.com and admire its befitted features, here is a plugin for you that can provide you altogether the nifty features of both wordpress.org and wordpress.com, and it is named as Jetpack. Thus, whether you have a self-hosted website or the one powered using WP services, you can conveniently enjoy the utile features of the Automattic Jetpack plugin.
Jetpack is aka the mother of all plugins, as it provides multiple features packaged under a single plugin. And we know that when we talk about plugins in WordPress, it is considered that “less is more”, as maintaining dozens of different plugins is not only a tedious job, but it also adds to a web page loading time. Hence, it makes Jetpack plugin a viable choice.
Jetpack is quite popular among the WP users, and it is recently updated to version 3.1 with exciting additional features including custom content types and a whole lot more.
Jetpack features several modules that can be enabled or disabled, as per the individual requirement. Let’s have a look at some of its dandy features.
1. New Module for Custom Content Types
The version 3.1 has introduced this new module to the Jetpack that allows users to easily manage their custom posts even from their self-hosted sites.
Since the recent years, design industry has witnessed an incredible amount of popularity across the globe. Whether you are a designing aspirant or an established professional, there are some peculiar words/phrases that you must be aware of. Being regarded as a living discipline, design evolves and undergoes modifications over time. While some changes are acceptable others simply encounter a downfall. Keeping up to date with all the latest jargons used in the web design world can save you from a lot of headache associated with the technology that’s been used for building innovative designs. With a new collection of words being introduced every week, you need to get hold of their accurate meaning for preventing yourself from falling prey to misconceptions/myths regarding the designs. This is a blog that will make you familiar with some interesting and trending jargons associated with the design sector.
1. Deep Empathy
Deep Empathy is a buzzword that’s related to the idea of keeping the customers engaged by connecting with them at a logical level. The term “deep empathy” refers to the process of appealing to a website visitor/user. To put in simple words, web designing performed with a ‘deep empathy’ approach is engineered to appeal at much more than a plain visual level.
Long gone are the days when a design agency could make a living by simply using a few templates to churn out functional websites – now if you want to have any chance of surviving in the ultra-competitive world of web design, you have to be able to create a website that captures the very essence of the business.
After all, in today’s world, it is much more than just about owning a website – it has to represent the company for what it is, including its core values and the message it wants to send. There’s a never ending conversation going on between the consumer and the business which must be nurtured and developed on every platform, especially on the web, where the competition is right there, a click of a button away.
So here are 3 tips on how to turn a website design into a brand experience:
1. Combine Usability With the a Unique Experience
There’s a shift going on in the web design industry – the most successful and forward-thinking designers are shifting more from designing based on usability and features towards providing a unique experience for the visitors.
Of course, usability is also a crucial element, but a visitors’ interaction with a brand begins at the moment he goes on the website – it has to help him build associations that will help him embrace the brand and create a more special relationship.
21st century is marked by an extremely agile and competitive international business scenario! And under such circumstances, managing and successfully running a business becomes a really arduous task. With each new day you have to get ready to face a completely new challenge; especially when you are associated with a creative area like web designing!
Web designing is not just about being the best in creating eye-catching layouts or having a great expertise in the technicalities. It is also about having knack to handle various other factors; to ensure that your company remains in good health!
Well, here are some important and useful tips on website design that will help you to turn your small-scale web designing set-up into a more thriving business.
1. Make yourself heard – Form excellent marketing strategies
There are hundreds of companies which would offer web design services; now how will some prospect know that you exist! You have to make some noise to make your presence felt – You need effective marketing strategies to get a hold on the market.
Identify your target audience – If you specialize in building say sites for showbiz; target audience from the same field. This way, you will get quality leads and eventually this will make a difference to your company’s growth.
Use Social Media platforms to reach out to your target audience; articulate your strengths by engaging the prospective clients into some informative discussions.
The current scenario of online business is pointing towards the importance of website speed. Internet services around the world have benefitted by the advanced technology, thus the average internet speed has increased in manifolds. As a result of which website visitors are becoming less tolerant of slow loading. In the same context Google has also declared to reward fast loading websites with a prominent position in search results. In order to avail dual benefits, during the development of your website keep the loading speed at top priority. Here are 5 object oriented ways to draw wonderful results.
Suppose you use a content management system (CMS) like Joomla or WordPress. People upload images at full size then they adjust their size, this means web browsers has to work on multiple commands. This slows website speed and in order to save yourself from this situation, you can use an image editing program to correct their size before uploading.
Gone are the days when budding web designers could do with mediocre technical knowledge and minimal understanding of the craft. They had the freedom to learn on the job and slowly build their skillsets.
As I said, all that is in the past. Today, newbie designers need to be technically astute, should have a thorough understanding of their craft and must be able to hit the ground running from day one. Displaying a lack of knowledge is not an option; the web design domain has become intensely competitive with design firms and even freelancers trying to push the creative envelope to steal a march over their competitors.
But somewhere along the line, in the battle to remain competitive and come up with pixel perfect innovative designs, the essential fundamentals of web design are either ignored or forgotten. Many newbies are so consumed by concepts like Flat Design, Responsive Web Design, Long Scrolling Home Pages, Adaptive Photography and others that they aren’t really aware of the fundamentals of design. This is a cardinal error, because the integration of the latest cutting edge designing concepts is only as good as your knowledge and implementation of design fundamentals.
So, what are these fundamentals that all newbie designers should never forget? Take a look:
- 1. Don’t break the rules (take this one with a pinch of salt)
jsDelivr is a nifty solution to the problem of hosting less popular JS scripts and other files without having to pay bandwidth costs. As a free open-source content distribution network, jsDelivr allows for the uploading of JS libraries, jQuery plugins, CSS frameworks, fonts, and various other files.
Of course, no responsible developer wants to host files essential to their theme on a shaky CDN that runs the risk of intermittent availability and potential downtime. jsDelivr is extremely reliable. It is sponsored by MaxCDN and CloudFlare, two of the biggest CDN providers around, uses Cedexis for load balancing, and has dozens of edge nodes with 42 points of presence across the globe.
By using two different CDN providers, jsDelivr can maintain reliability and performance even in the unlikely event that one of its partners goes down. If you’re interested in the full details of how jsDelivr works, take a look at this comprehensive explanation by Dmitriy Akulov, the creator of jsDelivr.
At the time of writing, jsDelivr makes over 1000 files available to developers and uploading new ones is fairly straightforward if you know how to use GitHub. To add a file of your choice, you simply clone the jsDelivr GitHub repository, add the files you’d like to see hosted and issue a pull request. Files are vetted for suitability by volunteers, so it may take a few hours to get approval, but once your pull request is merged, the files will be made available on the CDN.
jsDelivr is a great service for theme developers and anyone else who needs to use a CDN without paying through the nose for bandwidth.
If you’re a WordPress user, there’s also a plugin that makes it easy to integrate jsDelivr-hosted files with your site.
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About Rachel Gillevet:
Rachel is the technical writer for WiredTree, a leader in fully managed dedicated and vps hosting. Follow Rachel and WiredTree on Twitter, @wiredtree, Like them on Facebook and check out more of their articles on their web hosting blog, wiredtree.com/blog.
Gone are the days when websites and web applications were developed just to fit your 15” inch devices (desktops and laptops). Now times have changed. Everything is happening via finger friendly devices that respond within nanoseconds to the touch based stimuli. Gartner in its recent report has revealed that the smartphone sales crossed 1 billion mark in 2013 alone. In fact, the no of Mobile internet users are exponentially increasing and are likely to completely surpass desktop internet users in the US by 2015. Most of them perform all the fun tasks (like shopping, reading mails etc) on mobile and everything else on their desktops.
In such a scenario, it becomes absolutely critical for web development companies to come up with a solid Mobile UX strategy that offer seamless experience regardless of the device the visitors are browsing on. Well, I must mention here that if you are one of them who are right now thinking that adopting one flexible solution – Responsive Web Design is more than enough to cater to multiple screen widths; you probably don’t know what importance User Experience holds when it comes to touch screen devices. A visually appealing responsive UI doesn’t necessarily promise a fantastic UX and can leave an overall bad User Experience if not optimized correctly. Visitors tend to fizzle when they’re browsing the web on mobile and come across a site that has an uneasy layout, unreadable text and dramatically frustrating buttons that don’t respond when tapped. What’s the use of a beautiful interface that is non-functional?? A Poor browsing experience on mobile kills your conversions as much as 50% and even a 1 second of delay in mobile page load time equals a 7% loss in conversion killing 50% of ROI mercilessly.
To deliver high performance user experiences on mobile phone devices, it’s high time you hire a team of highly experienced responsive designers who can streamline their web design practices in sync with small or medium sized gadgets to address usability issues for better conversions. In this article, I will throw light on the most critical considerations while designing mobile user interfaces and what you need to mend in your responsive design strategy. I would also recommend you to go through one of my previous posts on “Tools and Tricks to make websites device friendly”.
Lesson 1: Change your methodology – Experiment with Prototypes and approach with what that is best from User’s perspective
Moulding the web designs from User’s point of view is not as easy as it seems to be. You need to analyze the purpose of your web design, you have to know the psychology of your target customers and accordingly map the whole browsing journey to accomplish the business goals that you want to achieve from your website. The best way is to adopt a specific methodology and create a series of user interactions by taking care of usability concepts like the screen size, images, hyperlinks, font sizes and page navigation. I recommend to create at least 3 prototypes and experiment till you come up with the design that is amazing from user’s point of view. List out the most common fields that prompt users to take action and then create a list of interactions with the User interface that you have developed. Map everything from thoughts and feelings to touch points and actions. Ask questions with your design like “What is the first element the user is likely to jump on?? What should they first do while visiting my site on their mobile? How should my mobile web design win the patience of my customers?? What are the pain points with my design (like landing on the wrong page while on mobile)??