Speaking Heads in Website Design
Have you ever seen anything more interesting than a human face? Loving mother’s face is the first thing we see coming to this world and since then, we learn to understand its language and emotional nuance even without comprehending the words. Eventually, as we grow up, these initial skills become so natural and developed that we are able to read the familiar faces of friends and relatives like open books.
Faces are unique instruments for expressing emotions whether the process is conscious or unconscious. According to scientific research, our brain vividly responds to faces, especially the optimistic, smiling, attractive ones.
Perhaps, this is the reason why large scale portrait images are frequently used in web design. Of course, the trick doesn’t work well for all sites, nevertheless, personal pages, galleries, portfolios and various agencies only benefit from such corporal approach. It seems as if the website acquires its own unique face, helping to convey author’s ideas and emotions, raise visitor’s confidence and create friendly, welcoming atmosphere. By posting big team or individual portraits on your website, you show the customers that you have nothing to hide, which is rather important especially when you offer paid products or services. Indeed, introductory text, no matter how beautifully it is written and styled, gives users quite fuzzy impression about people they want to hire. Just agree that visual presentation provides much more information and sometimes even plays the decisive role in further business relations between parties from the opposite sides of the screen.
Designers incorporate big face images into home pages to draw users’ attention, set general tone of the website layout (playful, serious, trustworthy, trendy, etc), make the design extremely inviting and calling to action. Big face photos are also common on pages introducing the artist or the enthusiastic group, which is very prepossessing and greatly influence visitor’s attitude towards the crew.
It’s difficult to argue the fact that even now, at the age of digital technologies and computer aesthetics, pleasant, cheerful, optimistic human faces look like eye-pleasing relieve among the monotony of sleek uniform designs.
Herein under, we offer you to browse some winning examples of websites exploiting the power of human faces for stirring various moods in users’ minds. What would you feel looking into their eyes? – This is a good chance to experiment whether this technique is the right one for your next project…
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Edita’s Casting
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The Clown
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Karma
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Soul Digital
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ABM
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Fear the Grizzly
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Avvo
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Anita Arsova
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Pro Nails
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Centre Stage Artist Management
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E-saramago
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Inz Eit
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Fashion Photography Exposed
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Marc Labrie
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