Series of Unusual Wine Label Designs

When it comes to a good wine packaging design, guess no one would argue the fact that a label for the bottle holds equal importance to the wine inside. Actually, that is a top priority to design a label that tells a particular story, perfectly represents the winery brand and the target it is for. Only in this case such label would be once and for all remembered. Wine label basically is a unique product which rarely appears to be sampled in a showcase. But now you get a nice chance to look for design inspiration within this industry. Here goes a handpicked set of wine labels that use modern and sophisticated approaches to show genuine wine’s character.

Fish Club Wine.

Un largo viaje.

Sound of the flowerblooming.


Hither & Yon wine label.



Le Rose Bleu.

Antonym Wines.

Wine Bottle Label Basaro.

Mayrah Wine.
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Allison Reed

Allison is a professional SEO specialist and an inspired author. Marketing manager by day and a writer by night, she is creating many articles on business, marketing, design, and web development. Follow her on LinkedIn and Facebook.


  • Dietmar
    December 23, 2010

    Wow, great collection and very inspiring for I am searching for some inspirations for my new cherry liquoer bottles…

  • Erica | Bottle Label Printing
    January 13, 2011

    This is simply a very good collection of wine labels and I enjoyed checking them out. The one with the newspaper packaging in my opinion would be a really cool idea, marketing to a non-elite consumers. Designing labels can really be challenging that’s why I appreciate when I see a unique and new design ideas.

  • Luciana Toledo
    July 20, 2011


  • Kginter
    January 17, 2012

    I love these labels! I am a marketing communications assistant for a label company and am working on a wine blog about people’s favorite wine labels (design). Would you like to participate on the blog? I think you would have some really cool labels to share with our readers!

  • Designvswine
    February 23, 2012

    Wow, gorgeous packaging! Thanks for posting such a great variety.

  • Kris Chislett
    February 26, 2012

    These are awesome! 🙂

  • Alex Lopes
    April 22, 2012

    Awesome collection! I’ve stoled it to my Pintrest page… Hope you don’t mind! 🙂

  • Carillo Robert
    June 18, 2012

    where are the sine qua non wines?

  • Paul
    April 20, 2013

    Check out the winery in Ontario Megalomaniac He has sorry very clever labels

  • Lindsay
    June 20, 2013

    These are beautiful! I was a designer in the label business for a time and I love how creative these labels can be. I just wish more packaging was this wild with design.

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